This conceptual project reimagined soap packaging as a multisensory experience by merging music and personal care. The goal was to design five distinct variations of the same product, each inspired by a different music genre and visually expressed through custom color palettes, patterns, and typography.

The packaging system allowed users to select a soap that matched their taste-both in scent and sound- by including an exclusive Spotify playlist and a featured artist section within each box. Visual hierarchy was established through varied type treatments, creating rhythm across the collection while maintaining cohesion.

Printed on thick, waterproof paper, the packaging was both durable and reusable, designed to unfold into a soap tray. A hand-cut die-cut form added tactile interest and echoed the playful, genre-based identity of each bar.