This rebrand of Maritime Bethel Savannah focused on communicating a message of faith, comfort, and connection for seafarers in Savannah’s port community. Rooted in maritime culture and Christian values, the new identity unified spiritual and symbolic elements into a welcoming visual system.

 

A cross, wings, ocean waves, and a rising sun came together in the logo to represent care, guidance, and warmth. The clean, bold design system was applied across both small and large-scale items, such as mugs, uniforms, shipping boxes, signage, and more, to ensure consistency and visibility.

 

The soft blue palette and clear typography were chosen to convey calm, trust, and openness, reinforcing Maritime Bethel’s mission of offering spiritual support and a sense of home to those far from theirs.