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This fictional pop-up restaurant concept reimagined the energy of a Killers concert through food, design, and storytelling.

 

A five-page menu system featured dishes named after lyrics and albums, styled like tour setlists with bold typography and layered visuals.

The project pulled directly from The Killers’ pre-existing identity, by incorporating elements like marquee lights, red-and-black palettes, and lyric-based naming to create a cohesive brand world., Along with this, A custom font was created for the overall branding system.

 

Menus were printed on textured cardstock and paired with branded napkins, coasters, and signage. Every detail was designed to immerse guests in a fan-first dining experience that felt theatrical, nostalgic, and true to the band’s alternative roots.

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Menu Designs

The Killer Dining Experience menu typography was inspired by rock tour posters and setlists, using bold, all-caps display fonts and distressed type to reflect the band’s raw energy. Contrasting sans-serifs and lyric-style italics created hierarchy and rhythm, while each menu page featured custom styling tied to a specific album era. The result felt like a printed concert—loud, curated, and nostalgic.

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