Camp Rigid is a streetwear and product line inspired by summer camp nostalgia and the personality of “DoctorRigid.” The project centered around playful, personality-driven branding applied to apparel, keychains, eyewear, and novelty goods.

 

With bold graphics, retro-inspired illustrations, and humorous taglines, the brand turns everyday objects into collectible keepsakes.

 

The visual language leans into limited palettes, hand-drawn textures, and whimsical motifs like log cabins and starlit skies to evoke memory and familiarity. Each product encourages interaction and connection through its charm and design sensibility.